Web Content Writing
TIPS FOR WRITING GREAT BUSINESS WEBSITE CONTENT
If you are targeting a daily footfall of at least 1000 visitors on your site and a surge in product related queries then you have arrived at the right spot. There are innumerable ways to draw in customers but we have brought you the essential ones that will help you, hit the target.
1. BEGIN WITH A CLEAR NAVIGATION: - Organize your web pages content in an easy-to-locate manner with reference to standard-names of tabs on the menu bar. Remember visitor is looking only for information that is relevant to him; convenient sailing between pages will serve him the purpose.
2. USAGE OF INTERACTIVE ENGLISH: The content should be written in second person, use anecdotes and analogies because people feel more attached with this style, do not give away to writing a platitude or too many emotions can also prove fatal. Use a conversational style. Short, crisp sentences attract more attention than unnecessarily elongated ones like replacing a banana with an elongated yellow fruit.
3. FOREFEND INDUSTRY LINGO: - You must refrain from using industry related technical terms in Online Writing as it may baffle the visitor. Use simple, clear language that is easy to comprehend.
4. MAKE USE OF AUDIO/VISUAL EFFECTS: - Write few sentences and then let the pictures do the talking. Visual effects are longer lasting and leave many things open for viewers interpretation. Use this tool of graphics and A/V to attract viewers.
5. SERVE WHAT CUSTOMERS SEEK: - Never shy away from revealing too much. Provide information enough for customers’ satisfaction. They’ll not like to revert back to your content once they are out looking for the rest of the information somewhere else.
6. UPDATE YOUR WEBSITE REGULARLY: - Keep adding the latest advancements in your business and notify customers about your current status in the market. This will give customers a feeling of being part of the journey.
7. KEEP THE CONTACT INFORMATION VISIBLE: - Keep updated contact numbers, email id and company address easily accessible to cater to the customers queries. Don’t make visitors too hard to reach out to you otherwise they’ll not bother to lose you.
8. KEEP FORMS SIMPLE: - if you are making your visitors fill any form which requires their detailed information, try to make it as short as possible as they don’t trust you with their details.
9. INCLUDE A CALL TO ACTION ON EVERY PAGE: - Tell the customers what they have to do next. Some visitors need assistance while making a purchase, be their pathfinder.
10. AVOID GRAMMATICAL ERRORS: - The essence of writing is in its vocabulary. A good lexicon is bewitching so use some uncommon words but keep everything free from errors.
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| BUSINESS WEBSITE CONTENT |
2. USAGE OF INTERACTIVE ENGLISH: The content should be written in second person, use anecdotes and analogies because people feel more attached with this style, do not give away to writing a platitude or too many emotions can also prove fatal. Use a conversational style. Short, crisp sentences attract more attention than unnecessarily elongated ones like replacing a banana with an elongated yellow fruit.
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| WEBSITE CONTENT RESEARCH |
3. FOREFEND INDUSTRY LINGO: - You must refrain from using industry related technical terms in Online Writing as it may baffle the visitor. Use simple, clear language that is easy to comprehend.
4. MAKE USE OF AUDIO/VISUAL EFFECTS: - Write few sentences and then let the pictures do the talking. Visual effects are longer lasting and leave many things open for viewers interpretation. Use this tool of graphics and A/V to attract viewers.
5. SERVE WHAT CUSTOMERS SEEK: - Never shy away from revealing too much. Provide information enough for customers’ satisfaction. They’ll not like to revert back to your content once they are out looking for the rest of the information somewhere else.
6. UPDATE YOUR WEBSITE REGULARLY: - Keep adding the latest advancements in your business and notify customers about your current status in the market. This will give customers a feeling of being part of the journey.
 |
| WRITING GREAT BUSINESS WEBSITE CONTENT |
7. KEEP THE CONTACT INFORMATION VISIBLE: - Keep updated contact numbers, email id and company address easily accessible to cater to the customers queries. Don’t make visitors too hard to reach out to you otherwise they’ll not bother to lose you.
8. KEEP FORMS SIMPLE: - if you are making your visitors fill any form which requires their detailed information, try to make it as short as possible as they don’t trust you with their details.
9. INCLUDE A CALL TO ACTION ON EVERY PAGE: - Tell the customers what they have to do next. Some visitors need assistance while making a purchase, be their pathfinder.
10. AVOID GRAMMATICAL ERRORS: - The essence of writing is in its vocabulary. A good lexicon is bewitching so use some uncommon words but keep everything free from errors.
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